Fundraising support: Boost your growth with the right investors

Fundraising is a crucial stage in the life of a company, particularly for startups and SMEs seeking to grow. However, it can be a complex process without the right support.

At Iter Advisors, we specialize inoptimizing financing projects, using our expertise and network to maximize your chances of success.

With expert support, you'll be able to structure your project, identify the right investors and negotiate advantageous terms to accelerate your development.

So why not turn your ambitions into reality today and boost your growth?

Why call on a fund-raising coach?

When you're planning to raise capital, the success of the process depends not only on the quality of your project, but also on your ability to convince investors and manage each stage rigorously. Professional guidance transforms this strategic stage into a maximized opportunity. Here's why.

Save time: focus on your core business

Fund-raising is a demanding process that requires a great deal of preparation. Betweendrawing up a business plan, financial projections, investor searches and negotiations, each stage requires a considerable investment of time. By outsourcing this support, you free up precious resources to concentrate on the operational development of your company.

An experienced guide takes care of time-consuming tasks such as :

  • Analysis of financial needs.
  • Drafting and optimizing key documents(business plan, pitch deck, financial projections).
  • Contact and follow-up with potential investors.

A fairly classic use case is that of a fast-growing start-up that can devote its energies to finalizing a product or conquering new markets, while the coach takes care of the financial and legal aspects of fund-raising.

Expertise: strategic advice to structure your project

An expert fund-raising consultant brings in-depth knowledge of investors' expectations. He or she helps you refine every aspect of your file so that it is convincing and aligned with the financial players' criteria. This includes :

  • Clear structuring of your project: your ambitions are translated into understandable, measurable data.
  • An adapted strategy: each sector and each type of investor(investment funds, business angels, banks) has specific expectations.
  • Solid financial forecasts: based on realistic assumptions and industry benchmarks.

Direct impact: Expert guidance increases your chances of attracting financing tailored to your vision and needs.

Qualified network: access relevant investors

One of the biggest challenges when raising funds is finding the right investors- those who share your vision and are ready to commit to your project. An experienced advisor often has a solid network at his or her disposal, including :

  • Investment funds specialized in your sector.
  • Business angels ready to support start-ups and growth companies.
  • Banks or financial institutions offering solutions tailored to the needs of SMEs and startups.

Rather than randomly canvassing a wide range of investors, you benefit from direct access to a qualified panel, increasing your efficiency and chances of success.

Optimizing every stage: a strategic lever

By entrusting your fund-raising to professionals, you ensure smooth coordination between the different phases of the project. This reduces the risk of mistakes, such as a poorly structured business plan or badly managed negotiations, which could jeopardize your fund-raising.

Structured support is a strategic investment that maximizes your chances of success while minimizing the effort required on your side. This approach not only enables you to secure financing, but also lays the foundations for a fruitful relationship with your investors.

Key stages in successful fund-raising

Successful fund-raising requires rigorous planning and precise management at every stage. Here's the detailed process for turning your project into a financial success.

1. Project analysis: understanding your financial needs

The first step is to clearly define why you need funds and how much. This involves assessing your financial needs in relation to your strategic objectives, such as developing new products,expanding into an international market or strengthening your sales teams.

To achieve this, it is essential to :

  • Identify priority projects for funding.
  • Estimate the amount needed to cover your needs.
  • Determine the type of financing(dilutive or non-dilutive) best suited to your situation.

This in-depth analysis lays the foundations for a coherent fund-raising strategy.

2. Preparing key documents: remember to look after your presentation

Fund-raising depends to a large extent on the quality of the documents presented to investors. These documents must not only be convincing, but also reflect a clear and realistic vision of your company.

Among the main elements to prepare:

  • Full business plan: Describe your market, strategy and objectives in a structured way.
  • Detailed financial projections: Include revenue, margin and cash flow forecasts for the next 3 to 5 years.
  • Catchy pitch deck: A clear, punchy visual to quickly convince your audience.
  • Risk analysis: Identify potential challenges and explain how you intend to overcome them.

A well-prepared presentation demonstrates your professionalism and inspires confidence in investors.

3. Finding investors: target the right partners

Finding the right investors is a key step in securing financing. Each project has its own specific investors, depending on the sector, the size of the company and thefinancing objective.

Here are some tips to help you identify your partners:

  • Business angels: Ideal for young companies in the start-up phase.
  • Venture capital (VC) funds: designed to support startups with high growth potential.
  • Banks and financial institutions: Particularly suited to companies looking for non-dilutive solutions.
  • Specialty funds: Some funds target niche sectors such as tech, healthcare orecology.

This stage requires time and a strategic approach. Working with an advisor can facilitate access to a network of qualified investors.

4. Negotiations: get the best terms

Negotiations with investors are a delicate phase, requiring a perfect command of the financial and legal aspects. They involve several crucial elements:

  • Adding value to your company: Striking a balance between investor expectations and your own objectives.
  • Dilution percentage: Define a share of capital sold that remains acceptable to the founder.
  • Exit conditions: Set out the conditions under which investors can recover their investment.

5. Finalization: make your fundraising a reality

Once agreements have been reached, it's time to formalize andexecute the decisions. This includes:

  • Signing of legal documents, such as the shareholders' agreement.
  • Implementation of funding, with clear milestones for theuse of funds.
  • Preparing financial reports to ensure transparent monitoring of investments.

This phase marks the beginning of a fruitful collaboration with your investors. Good communication at this stage lays the foundations for a long-term relationship based on trust.

Case studies
NUUBB

Activity
Cyber Security & Hardware / IT Software
Initial sales
9 M€
Type of mission
CFO, Due Diligence, Controlling
Number of employees
36

The 3 key players in your fundraising

Successful fund-raising requires close collaboration between three key players, each playing a complementary and essential role.

The entrepreneur: the driving force behind the project

As a manager, you're at the heart of the process. Your role is not just to present a solid business case; you must also inspire confidence and share your vision with investors. Your personal involvement is crucial to :

  • Define clear objectives: What do you want to achieve with this fundraising? Growth, innovation, international expansion?
  • Tell a compelling story: Investors are seduced by a captivating mission and realistic ambitions.
  • Demonstrate your leadership: A committed, structured entrepreneur reassures investors of his or her ability to bring a project to fruition.

Investors: partners in success

Investors are not simply sources of financing; they become strategic allies. Their role can vary according to their nature:

  • Business angels: They offer rapid financial support and personalized coaching thanks to their entrepreneurial expertise.
  • Investment funds: They provide substantial capital, as well as a network of contacts and resources to support your expansion.
  • Financial institutions: Loans or dilutive financing, they help you diversify your sources of funding.

The right investor is one who understands your vision and is prepared to make a long-term commitment to support your growth.

The fundraiser: your guide through the process

Calling on the services of an experienced fundraiser or specialized advisor can be a real added value in structuring your approach. Their expertise enables you to :

  • Targeting the right investors for your needs and business sector.
  • Optimize your financial and legal documents to maximize their impact.
  • Negotiate advantageous terms and avoid common pitfalls.

A fundraiser acts as a facilitator, allowing you to navigate serenely through the complexities of the process.

The advantages of using a fundraiser

Working with a fundraiser or financing expert offers tangible benefits that can transform your fundraising.

Time-saving expertise

Raising funds is a complex and time-consuming process. A fundraiser allows you to :

  • Speed up the process: By quickly identifying qualified investors interested in your project.
  • Structure your documents: Business plans, financial projections and pitches are all optimized to appeal to investors.
  • Anticipate key milestones: thanks to their knowledge, they can help you avoid common mistakes.

Improving financing conditions

Experienced fundraisers are seasoned negotiators. Their role is to :

  • Optimize agreement terms to maximize benefits for your company.
  • Advise you on the most advantageous financing options, whether dilutive or non-dilutive.
  • Minimize financial and legal risks thanks to cutting-edge expertise.

With their help, you'll be better prepared to negotiate balanced agreements that promote the long-term future of your business!

Why choose Iter Advisors to support you?

Raising capital is a strategic undertaking that requires specialized expertise and customized support. At Iter Advisors, we position ourselves as trusted partners to guide you through this crucial stage.

Recognized expertise and a network of reliable partners

We are used to managing complex financing projects for companies of all sizes, from start-ups in their growth phase to SMEs looking to accelerate their development. Although we are not fundraisers, we can provide you with :

  • Our expertise in strategic financial management: realistic projections, solid financial analyses.
  • Our extensive network of investors and partners: an asset for maximizing your opportunities.

This approach ensures that every stage of your lift is optimized, from preparation to completion.

Personalized support every step of the way

At Iter Advisors, we understand that every project is unique. That's why we offer customized support based on your specific needs. Here's what we do for you:

  • Structuring your financial needs: Identifying the amounts required and developing appropriate strategies.
  • Advising you on the choice of investors: selecting partners aligned with your values and objectives.
  • Rigorous follow-up: We stay by your side to ensure that the process runs smoothly and successfully.

With Iter Advisors, your fundraising becomes more than just financing: it's a strategic opportunity to accelerate your growth and strengthen your financial foundations.

We would be delighted to talk with you