OptiDigital
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Start date: June 2021
Type of assignment: CFO, Due Diligence, Controlling
Activity: Adtech Industry
Initial sales: €8M
Number of employees: 35
Mission summary
Opti Digital is an Adtech group that helps media and content publishers optimize their advertising revenues. Opti Digital is also a highly innovative company, with significant R&D expenditure.
We have been working with Opti Digital since the launch of Iter Advisors in 2021:
- Creation of analytical and country-specific monthly reporting (P&L, BS, Cashflow, KPIs)
- Total overhaul of the IT stack (Pennylane, Factorial...)
- Legal: Assistance with group structuring, definition of transfer prices for intra-group transactions
- Financing: Search for subsidies (CIR, CII, Export Contract, BPI Repayable Advance, Export Insurance, Strat Oc', etc.).
- Budget and Forecast
- Optimizing currency management
Team and commitment
Three members of our Iter Advisors team are involved in this recurring assignment (a CFO, a Senior and a Junior).
Results
- We have been successfully supporting Opti Digital for over 4 years
- Creation of reporting tools (Cash-flow - P&L by country, & by product)
- Budget preparation
- Loan of €500k in subsidies granted
- Reliable Monthly Reporting on D+15
Conclusion
We've been working with Opti Digital for 3 years, and we're now preparing their future development by marketing their services in the US, the world's largest online advertising market.
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